Most Current Web Design and Development Trends

About Myself and This Blog

As some of you already know me, my name is Naomi Kobayashi, and I’m a second year Web Development program student at College of the North Atlantic, Newfoundland, Canada. While I’m taking this program, I have developed several websites, including prototypes, and I would like to make my websites adaptive, highly functional and attractive.

I’m currently taking CR2170, Trends in Web Development course, and this blog is a part of the course requirements. I’m going to discuss about web design and development trends in the last few years for the next four postings. Today I would like to write about the overview of the current web development and design movements.

Web Design Trend Overview

Simple, Effective and Visually Attractive

Web design is getting simpler, adaptive and more eye-catching in the past few years. If you search for “best website design”, you will see many websites with full screen background images and bare minimum messages: often they have only headers and several global links. Full screen background photograph or video are very popular among stylish companies and individuals. Minimalist landing design is simple yet effective way to communicate with the users. Full screen background photograph or video makes a website attractive and easily adapted with minimal design. Minimalist landing page with full screen image or video is also very adaptive and suited for smaller screens. Another technique to get the users’ attention is full screen typography by enlarging fonts using CSS3 properties. Full screen typography is also used with minimalist design. Designed typography with unique font is also gaining popularity.


Figure 1: Full Screen Video Background

Source: Y.Co Yachts (n.d.)

Adaptive Design for Mobile Phones and Tablets

Responsive layout has become popular in the recent years, since one website will serve for all devices. Fixed position header bars and infinite scrolling are also related to adaptive design: scrolling makes easier for Smartphone and tablet users to navigate. Fixed position header with horizontal navigation or other type of navigation system would reduce scrolling up and down on the same page. Card design is also hot in web design, since they fit nicely inside portable screens. Flat UI design, which is similar to Windows 8, is a very new trend of web design, and Google’s new material design guideline will be the new direction for this year. Card design, Flat design and material design are all suited for mobile and are simple and quick to use.


Figure 2: Pinterest (above left) and Discover feature on Spotify (above right)

Source: Cass, J. (2015, January 2)

Advanced Technologies Influence the Web Design Trends

HTML5, CSS3 and JavaScript allow web designers and web developers to create animations and games without 3rd party plug-ins, websites with grid design and responsive layout and landing pages with a full screen photograph or video in the background. Increasing numbers of Smartphone and tablet users make websites more responsive and requiring less reading, clicking and typing. High speed Internet and mobile network let users download more applications, music and video clips and image files and let developers and designers create multimedia rich websites and mobile applications.


Website design uses more adaptive, simplistic and graphical approaches to satisfy all needs and demands of all devices and users. Advanced web technologies and superior network connection support the recent web design trends.



Adams, P. (n.d.). Why Cards are the Future of the Web. Retrieved from Inside Intercom:
Cass, J. (2015, January 2). Ultimate 2015 Web Design Trends Guide (+Predictions). Retrieved from JUST CREATIVE:
Kucheriavy, A. (2012, December 18). 2013 Web Design Trends You Can’t Afford to Ignore. Retrieved from intechnic:
Rocheleau, J. (n.d.). Web Design: 20 Hottest Trends To Watch Out For in 2013. Retrieved from HONGKIAT.COM:
Web Design Trends for 2013. (n.d.). Retrieved from 87PIXELS:
Webydo. (2014, November 11). WDL. Retrieved from 7 Crucial Web Design Trends For 2015:
Weller, N. B. (2014, September 17). Web Design Trends To Look Out For In 2015. Retrieved from elegant themes:


One thought on “Most Current Web Design and Development Trends

  1. Pingback: Ultimate 2015 Web Design Trends Guide (+Predictions) | Designer News

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